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How Hasbro stole a march on Mattel to win the $500 million Disney princess doll contract | Daily Mail Online
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Mattel, Hasbro Team On Licensing Deals for 'Barbie,' 'Tranformers' Movie Releases – The Hollywood Reporter
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Sorta off topic, but can't find a place to share anything involving Maxie! She's a post Jem Hasbro doll that brought on Mattel's Jazzie, and sent Maxie away after only two years.
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